23 Media audits realise companies are more price sensitive than ever. Many businesses are continually striving to maintain their media positioning at cheaper prices. The only option available to the market has been to use expensively priced generic market comparisons to gauge performance.

Our research found that 60% of companies still want to have the market average prices but over 85% also want a service that includes an individual benchmarking process to suit their requirements.  

To help your business achieve this 23 Media audits - have created the media rate check that examines the market rate card, market performance, media trends, historical advertising rates etc and combines this with traditional media auditing client averages to give companies a comprehensive and accurate gauge on their buying performance.

This allows you to compare your price levels across your sector, ensuring that you are not twice as expensive as the category or market.

In addition, the media rate check then takes the service to the next level and allows companies to benchmark performance on our unique metric system; this permits them to rationally raise the level to their needs and not what the market dictates. With 23 Media audits knowledge of the media marketplace companies have improved at a realistic pace from the media rate check allowing the media buying agencies to do their job based on sensible targets.

How does the Media Rate-Check work for you?

More information click here Email